Division of Brand

Coordinates: 32°19′19″S 115°47′53″E / 32.322°S 115.798°E / -32.322; 115.798
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Australian House of Representatives Division
Division of Brand in Western Australia, as of the 2022 Australian federal election
MPMadeleine King
NamesakeSir David Brand
Electors118,225 (2022)
Area377 km2 (145.6 sq mi)
DemographicOuter metropolitan

The Division of Brand is an Australian electoral division in Perth, Western Australia. Brand was first created in 1984 and is named after Sir David Brand, Premier of Western Australia 1959-71. Brand governed Western Australia at a time when the state was developing its new mining and industrial base.[1]

According to the 2006 census, Brand is the electorate with the lowest proportion (12.6%) of residents with a university qualification.[2]

The current MP is Madeleine King, a member of the Australian Labor Party. She was first elected in 2016. Brand has remained a Labor stronghold since its inception, having never supported the Coalition.


Since 1984, federal electoral division boundaries in Australia have been determined at redistributions by a redistribution committee appointed by the Australian Electoral Commission. Redistributions occur for the boundaries of divisions in a particular state, and they occur every seven years, or sooner if a state's representation entitlement changes or when divisions of a state are malapportioned.[3]


Sir David Brand, the division's namesake

The seat was created for the 1984 federal election from parts of the Divisions of Fremantle and Canning to cater for substantial population growth in the RockinghamMandurah coastal area south of the state capital Perth. Initially it included country areas to the south and southeast, such as agricultural regions in the Shires of Murray, Waroona and Harvey and the mining town of Collie, and was significantly more marginal for Labor—made abundantly clear by Labor's near-defeat in the seat at the 1996 federal election. The redistribution for the 1998 election saw the electorate become an entirely urban seat, retreating north of the Peel Estuary to roughly its present boundaries, and the seat has been safe Labor ever since.

Brand has had four members —two of whom had previously been sitting members for other seats. Wendy Fatin had been the member for Canning for a single term prior to the creation of Brand, and went on to win in four successive elections, becoming Minister for the Arts in the early 1990s. Upon her retirement from politics, Kim Beazley, who had been Minister for Defence in the Hawke government until 1990 and had several portfolios before becoming Deputy Prime Minister to Paul Keating in 1995, was preselected for the seat following 16 years as member for the marginal seat of Swan which polling suggested the party was certain to lose. At the 1996 election, Beazley won by just 387 votes against Liberal candidate Penny Hearne, who was later to quit the party and run as an independent against Court minister Doug Shave in the 1996 state election for the seat of Alfred Cove. The third member was Gary Gray, from 2007 to 2016. On 25 March 2013, Gray was appointed to the Australian Cabinet as the Minister for Resources and Energy, the Minister for Tourism, and the Minister for Small Business. From 2010 until 2013, Gray served as the Special Minister of State and the Minister for the Public Service and Integrity.

The redistribution for the 2010 federal election made the seat slightly more secure for Labor by transferring some 12,000 Mandurah voters to the neighbouring Division of Canning.[4][5] A redistribution ahead of the 2016 election removed the seat's share of Mandurah altogether, increasing the Labor majority from 52 percent to 54 percent.

Gray retired in 2016, and Madeleine King retained the seat for Labor on a swing just under 8 percent.

In the 2021 redistribution, the electoral boundaries of Brand were left unchanged. Consequently, the 2016 boundaries continued to apply as of the 2022 election.[6]


Since the 2016 election, the division has consisted of enrolled voters resident in the City of Kwinana and the City of Rockingham. Suburbs presently included are:[7]

City of Kwinana[edit]

City of Rockingham[edit]


Image Member Party Term Notes
  Wendy Fatin
Labor 1 December 1984
29 January 1996
Previously held the Division of Canning. Served as minister under Hawke and Keating. Retired
  Kim Beazley
2 March 1996
17 October 2007
Previously held the Division of Swan. Served as Opposition Leader from 1996 to 2001, and 2005 to 2006. Retired
  Gary Gray
24 November 2007
9 May 2016
Served as minister under Gillard and Rudd. Retired
  Madeleine King
2 July 2016
Incumbent. Currently a minister under Albanese

Election results[edit]

2022 Australian federal election: Brand[8]
Party Candidate Votes % ±%
Labor Madeleine King 48,031 50.20 +9.82
Liberal Peter Hudson 21,056 22.01 −7.83
Greens Heather Lonsdale 10,900 11.39 +0.29
One Nation Jake Taylor 5,139 5.37 −3.10
United Australia David Pike 2,711 2.83 −0.06
Western Australia Michael O'Loghlen 2,592 2.71 +0.01
Christians Jayne Crichton 2,090 2.18 −0.89
Great Australian Andrew Gleeson 1,490 1.56 +1.56
Liberal Democrats Alison Marshall 1,074 1.12 +1.12
Australian Federation Malcolm Heffernan 598 0.62 +0.62
Total formal votes 95,681 93.59 −0.15
Informal votes 6,551 6.41 +0.15
Turnout 102,232 86.56 −1.90
Two-party-preferred result
Labor Madeleine King 63,829 66.71 +10.05
Liberal Peter Hudson 31,852 33.29 −10.05
Labor hold Swing +10.05
Primary vote results in Brand (Parties that did not get 5% of the vote are omitted)
  Australian Democrats
  One Nation
  Palmer United/United Australia Party
  Rise Up Australia
  Liberals for Forests
Two-candidate-preferred results in Brand


  1. ^ "Brand - Federal Electorate, Candidates, Results". abc.net.au. Retrieved 17 June 2022.
  2. ^ Brand Australian Broadcasting Corporation: 2010 Election, accessed: 22 August 2010
  3. ^ Muller, Damon (14 November 2017). "The process of federal redistributions: a quick guide". Parliament of Australia. Retrieved 19 April 2022.
  4. ^ Australian Electoral Commission 2008 Redistribution of Western Australia into Electoral Divisions Final Report, p. 17 (PDF)
  5. ^ Nelson P, Australian Parliamentary Library Background Note: Western Australian redistribution, 2008 Archived 10 July 2009 at the Wayback Machine (Refer Table 2 for projected party percentages)
  6. ^ "Australian Electoral Commission" (PDF).
  7. ^ "Profile of the electoral division of Brand (WA)". Australian Electoral Commission. Retrieved 24 April 2016.
  8. ^ Brand, WA, 2022 Tally Room, Australian Electoral Commission.

External links[edit]

32°19′19″S 115°47′53″E / 32.322°S 115.798°E / -32.322; 115.798